Home Tech Why Amazon’s “Incentivized” Reviews Are Biased, Even If They Claim They Aren’t

Why Amazon’s “Incentivized” Reviews Are Biased, Even If They Claim They Aren’t

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Amazon only allows merchants to give free samples of products to users if they disclose this fact in their review. Usually, these reviewers claim they were asked to give an “honest” review. Despite this, these still end up biased towards being more favorable than other reviews.

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