There’s an old adage that when you repeat a lie enough, it becomes the truth. Psychologists call the illusory truth effect. BBC Future digs into how it works, why it works, and why it doesn’t.
There’s an old adage that when you repeat a lie enough, it becomes the truth. Psychologists call the illusory truth effect. BBC Future digs into how it works, why it works, and why it doesn’t.