Music Buzz SPIN Mag

Read Arcade Fire’s Mixed Review of Their Own New Album Everything Now


For weeks now, Arcade Fire have been churning out weird, troll-y meta commentary about media and marketing as a way to promote their upcoming album Everything Now. They didn’t half-ass it, either: They took their new Columbia Records budget and made sugar cereal, and USB fidget spinners, and parody versions of the Kendall and Kylie Jenner t-shirts, until the absurdity began to flatten into…