Earlier this year, Paul McCartney released his 17th solo album Egypt Station via Capitol Records. The legendary musician has turned the album track “Who Cares” into a musical short film that he stars in alongside Academy Award-winning actress Emma Stone. In conjuction with the video, Macca has teamed with Creative Visions to launch #WhoCaresIDo, an anti-bullying social media campaign.
“My hope is that if there are kids being bullied—and there are…Maybe by listening to this song and watching this video, they might just think it’s not as bad…That it’s the kind of thing you can just stand up to and laugh off and get through” shared McCartney. “Millions of people around the world feel silenced, subjugated–bullied– and believe that no one cares,” said Creative Visions Founder Kathy Eldon. “Our intention with this campaign is to put the power of the song to work and inspire us to show up and care–and let others know that we do care.” The video was directed by Brantley Gutierrez and Ryan Heffington and shot on 65mm Kodak Film with Panavision Cameras, which you can watch below:
