When Altria—formerly known as Philip Morris Companies and parent company of Marlboro—invested $12.8 billion for a 35 percent stake in Juul, it put a huge $38 billion valuation on the biggest e-cigarette maker in the game.
When Altria—formerly known as Philip Morris Companies and parent company of Marlboro—invested $12.8 billion for a 35 percent stake in Juul, it put a huge $38 billion valuation on the biggest e-cigarette maker in the game.