Sir Richard Branson‘s Virgin empire has expanded into a plethora of different lifestyle industries and entrepreneurial ventures over the years. The global organization’s latest venture hopes to connect winos and music fans with a new subscription-based club branded under their “Virgin Wines” division. The new initiative sees the Virgin brand partnering up with Direct Wines, one of the industry leaders in direct-to-consumer wine partnerships to allow fans to receive the products without leaving the comfort of home.
Virgin Wines membership club features an impressive selection of both reds and whites, with bottle designs inspired by some of rock and roll’s most recognizable names, including a trio of “Gods of Rock Reds” with the Rolling Stones (50th Anniversary Cabernet Sauvignon), The Police (red blend), and KISS (Malbec). For just $79.99 (no shipping fees!) fans can start their membership with the “Greatest Hits” collection, which includes the three above mentioned artist-branded wines, as well as nine more bottles to keep folks warm in these chilly winter months. It’s worth noting that the price of a new wine shipment every three months goes up to $149.99 (plus $19.99 shipping & tax) after the introductory member offer of $79.99.
Of course, it wouldn’t be a real rock and roll wine club without some tunes, which the club provides just as conveniently as their adult beverages. The Virgin Wines club even provides both members and non-members with customized Spotify playlists based on each unique bottle of wine. The different playlists can be referenced here.
Other band-branded wines featured in the collection include Metallica (La Roccaccia Verdicchio di Matelica) and Prince (Prince de Courthezon Cotes du Rhone Blanc). Different rock eras and genres are also referenced by some of the customized bottles, including 90s grunge/alt rock (Black Crown Cabernet Sauvignon), the Rat Pack (Affogato Red Blend), 80s new wave (Lobo e Falcão White Blend), and jazz (Bees Knees Chenin Viognier).
Fans an interested wine connoisseur can head over to virginwines.com to learn more about joining this wonderfully scented and tannin-friendly club.
[H/T Broadway World]
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