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Unilever gets transparent with US beauty shoppers

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Unilever gets transparent with US beauty shoppersBeauty giant Unilever is doubling down on transparency for consumers. The personal care company, which counts brands such as Dove, TIGI, TRESemmé and Vaseline on its books, is set to list product-specific fragrance ingredients on more than 1,100 of its beauty and care products in the US. “We are more committed than ever to transparency and building trust in Unilever and our brands,” said Amanda Sourry, president of Unilever North America, in a statement.