Home Science Unfamiliar words, not blue text, slows reading of hyperlinks

Unfamiliar words, not blue text, slows reading of hyperlinks

2

Hyperlinks slow down reading speed only when the linked word is unfamiliar, an effect that is independent of link color, according to new research. The effect is likely due to the reader’s perception that the unfamiliar word may carry special importance in the sentence when formatted as a hyperlink.