Home Science Evidence: Inspirational augmented reality apps can improve brand attitude

Evidence: Inspirational augmented reality apps can improve brand attitude

1

More companies are using augmented reality marketing (ARM) to interact with customers. ARM is a strategic concept that uses AR (integration of digital information or objects into the subject’s perception of the physical world) to demonstrate consumer benefits to achieve organizational goals. A recent study indicates that one of the main barriers to the use of AR as a marketing tool is a solid understanding of how AR works and how it impacts business goals.