Home Current Pantene explores strict Japanese school rules for hairstyles with new campaign

Pantene explores strict Japanese school rules for hairstyles with new campaign

0

Pantene explores strict Japanese school rules for hairstyles with new campaignPantene has launched a new haircare campaign in Japan, focusing on the prevalence of strict hairstyle rules in public schools. “News of high school students being forced to dye their hair black provided the inspiration for this campaign,” said Yoshiaki Okura, Regional Associate Brand Director, Hair Care Focused Market at Procter & Gamble, in a statement.