Home Science Simple way to inoculate teens against junk food marketing

Simple way to inoculate teens against junk food marketing

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A simple and brief intervention can provide lasting protection for adolescents against the harmful effects of food marketing. Researchers find that reframing how students view food-marketing campaigns can spur adolescents, particularly boys, to make healthier daily dietary choices for an extended period of time. The method works in part by tapping into teens’ natural desire to rebel against authority.