According to a statement released by the Dentsu Aegis Network, who was funding the event, “We don’t believe the production of the festival can be executed as an event worthy of the Woodstock brand name.”
TMZ reports that Michael Lang, the festival’s promoter, was surprised by Dentu’s announcement and that, “they’re not giving up on the festival yet.”
The announcement comes on the heels of a delay in ticket sales, which were supposed to have gone live on Earth Day, April 22. The full statement is below.
“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival. But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees.
As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.”
NYS Music will provide information as it becomes available.