It’s a tough time to get into fads around food and drink. The Popeyes chicken sandwich blew up big time—then apparently all available chickens disappeared or something because it’s no longer available.
And we can’t even console ourselves with a tasty White Claw Hard Seltzer, because we’re running out of that, as well, according to this CNN interview of White Claw’s senior marketing veep, Sanjiv Gajiwala.
More from CNN:
White Claw has blown up recently, sparking memes and trend pieces. Sales of the drink grew 283% to $327.7 million in July compared to the same period last year. Its sales also accounted for nearly 55% of all hard seltzer sales for the week of July 4, a 200% increase since 2018’s Fourth of July sales, according to data from Nielsen.
The beverage, which is the industry leader, was launched by Mike’s Hard Lemonade maker Mark Anthony Brands in 2016. That same year, Anheuser-Busch (BUD) bought SpikedSeltzer, which led to Bon & Viv. Boston Beer began manufacturing Truly, another popular hard seltzer.
The summery drink is so popular it inspired a song, “Drinkin’ Claws,” and news of a shortage set off a tongue-in-cheek social media panic.
The thing is, it’s not like there’s a shortage of hard seltzer in general—Anheuser-Busch has one, as CNN notes, and diverse distributors like Smirnoff and Natural Light have their own as well.
That’s not to mention cannabis-spiked seltzer is available in many states where weed is legal for adult recreational use.
So maybe people need to calm down. White Claw may be in short supply, but if you are still hanging onto a summertime thirst for boozy seltzer, someone will always have you covered.
