In today’s mobile-first world, people use a wide range of device types. As a result, app publishers who use banner ads must now serve them across a greater variety of screen sizes and layouts. While some responsive banner ad formats exist, they often produce ads that are too small and not sufficiently tailored to the height and aspect ratio of each device.
To address this, we’ve created a new banner type called adaptive anchor banners. These ads dynamically adjust banner sizes to deliver a creative that is ideally sized across your user’s devices without the need for any custom code.
