South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job opportunities due to a lack of financial resources and necessary work experience. Allan van der Muelen, the co-founder of start-up Zlto, is changing this.
Zlto is a web-based digital rewards platform that incentivizes young people to gain work experience by volunteering in the community. Users build a digital resume by uploading completed work assignments, showing both their impact on the project and the skills they gained while completing the task. For each project they also earn Zlto, a digital currency that can be spent on a range of items, like food, clothing, mobile data and transportation, thanks to collaborations with national retail partners.
“I work with young people to show them that they do have choices and the Web is giving them access to even more,” he says. In 2018, Zlto won the Google Impact Challenge and more recently started working with Chrome engineers to streamline their web app.