For the 20th year, ahead of Super Bowl LIV in Miami, fans flocked to the most-anticipated annual event of Big Game Weekend–the MAXIM Big Game Experience. The “Havana Nights”-inspired soiree, produced by In the Know Experiences and in collaboration with Columbia Records, took place in a specially constructed 40,000-square-foot waterfront venue on the coast of Biscayne Bay that offered jaw-dropping views of the Miami skyline and a unique entry point for guests, with many arriving via boats and private yachts.
The unforgettable evening featured stellar performances from Grammy-winning duo The Chainsmokers, hip-hop artist Megan Thee Stallion, rapper Russ, Miami’s own Rick Ross, DJ duo Lost Kings, DJ Chase B, and Latin artists MYA, Luis Figueroa and Emilia. Following Megan Thee Stallion’s set, a festive firework display lit up the night sky.
The star-studded event drew some the biggest names across sports, music, and entertainment, including G-Eazy, Lil Nas X, Halsey, Teyana Taylor, Iman Shumpert, Dak Prescott, Odell Beckham Jr., Tyler Cameron, Saquon Barkley, Jeezy, Swiss Beatz, Victor Cruz, Adrian Peterson, TJ Ward, Karreuche Tran, Cuba Gooding Jr., Jake Paul, Logan Paul, The Bachelor’s Peter Weber, Jason Tartick and Blake Horstmann, plus iHeartRadio twins Lulu and Lala greeting VIP guests on the red carpet.
The evening featured unique brand activations, and immersive guest experiences. Best Buddies International served as the official charity partner of the event, which raised funds for the organization through a charity auction. The Chainsmokers’ craft tequila brand JAJA Tequila was the official tequila of the night. Absolut Elyx built a one-of-a-kind Ford Bronco beverage bar featuring two Absolut Elyx kegs. Heineken provided beer for the festivities.
Defiance Fuel hydrated guests with their 20-ounce water bottles. Wellness brand Liquid I.V. offered customized cocktails, using their all-natural hydration product in drinks such as the LIVtini and the LIVarita, and a customized ball pit creating an interactive photo moment.
NASCAR champion Kyle Busch introduced his newly launched energy drink, Rowdy Energy, for guests to enjoy throughout the night and keep the party going strong. Cantu Beauty presented guests with samples and swag as they unveiled their newly-launched Avocado Collection with an Instagram-worthy swing set-up. TickPick Plus™ introduced an exclusive OnStage Table Lounge with complimentary bottle service. The event was also supported by Sports 99, HCB Yachts, BoomCups, Ashley Avery Agency, The Legends Group and The Kess Group.
There was also plenty of delicious food on hand, including former NFL player Al “Bubba” Baker’s Bubba’s Boneless Ribs food truck, wings, fries and sides from Texas-based restaurant Wingstop, and a crucial late night pizza delivery from Pizza Hut. Attendees were also gifted with products from brand partners including Rowdy Energy, Defiance Fuel, KJL CBD, Liquid I.V. and Zen, among others.
For more information on future Maxim Experiences, follow @Maximmag on Instagram and/or email us at [email protected]
