Home Jambase Taylor Swift ‘Verified Fans’ Notified By Ticketmaster With New Ticket Offer

Taylor Swift ‘Verified Fans’ Notified By Ticketmaster With New Ticket Offer

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Highly sought-after tickets to Taylor Swift’s upcoming The Eras Tour will be available to purchase via Ticketmaster as part of the ticket seller’s “Verified Fans” program. As noted by Billboard, some Verified Fans received an email from Ticketmaster with a new option to buy tickets while also addressing the recent debacle during The Eras Tour’s pre-sale that led to the general ticket on-sale being canceled.

An FAQ posted by Ticketmaster states that ticket windows will open sometime prior to December 23, with invitations rolled out on a staggered basis based on each city the tour will stop in. The number of Verified Fans who received invitations and the process for determining who received them remains unclear (Ticketmaster has not responded to the Billboard report).

The FAQ posted by Ticketmaster further explained:

You were identified as a fan who received a boost during the Verified Fan presale but did not purchase tickets. We apologize for the difficulties you may have experienced, and have been asked by Taylor’s team to create this additional opportunity for you to purchase tickets.

The emails Ticketmaster sent to Swifties indicated a maximum of two tickets would be allowed to be purchased. All those selected for the opportunity were sent emails on Monday, December 12.

Set to take place at stadiums throughout the United States from March through August 2023, Swift’s Eras Tour will be the pop superstar’s first tour since 2018. A pre-sale for tickets took place on Wednesday, November 16 during which Ticketmaster experienced unprecedented demand, causing the website to crash and many Swifties left ticketless. Excessive ticket prices, both from Ticketmaster’s dynamic pricing and on the secondary market, reached more than $10K for some concerts.

Ticketmaster reported it sold 2 million tickets during the Eras Tour pre-sale. The company also wrote a lengthy blog post in response to the situation. In a since-deleted social media post, Swift responded to the “excruciating” Ticketmaster fiasco.

The New York Times reported the U.S. Department Of Justice opened an investigation into Ticketmaster and its parent company, Live Nation. Additionally, a group of Swifties filed a lawsuit against Ticketmaster. The plaintiffs in the case are from across the country and allege Ticketmaster should be punished for the recent disastrous pre-sale for Swift’s Eras Tour that led to the cancellation of the tour’s general on-sale.

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Source: JamBase.com