Maxim and unKommon Events are joining forces with Tao Group Hospitality for the first time ever to host our annual Big Game Party on Saturday, February 11 in Scottsdale on the eve of Super Bowl LVII.
The annual VIP event consistently attracts a curated guest list of the top celebrities, athletes, and performers for a night of revelry. This year’s party will feature live performances from Grammy-winning artist Zedd, Loud Luxury, Plastik Funk, DJ unKommon and more to be announced.
“We are thrilled to once again be bringing the Maxim Big Game Party to the biggest weekend in sports,” said Maxim owner Sardar Biglari. “We’re excited to take the party to Scottsdale this year and to partner with Tao Group Hospitality to deliver the most epic experience to date.”
This year’s bash will take place at the new, sprawling Southwest Jet Center in the heart of Scottsdale. Befitting of the hangar locale, the event will adopt a Catch Me if You Can theme punctuated by 1960s mod glamour and sophistication that call back to the early days of air travel.
Guests at the aviation-inspired soiree will enjoy subtle nods to the theme throughout their experience, from checking in at an airport counter-inspired desk and passing through security checkpoints to being directed to their tables by ground crew members wielding illuminated tarmac wands.
“It only makes sense to celebrate the biggest game of the year at the most iconic event of the year, the Tao x Maxim Big Game Party” says Zedd. “I’m ready to bring the party to the desert for an incredible experience unlike any other.”
UnKommon Events will once again produce the one-night-only event, bringing over a decade of experience in white-glove hospitality and nightlife entertainment.
The team will oversee the transformation of the newly constructed, 40,000-square-foot airport hangar which will be fully equipped with state-of-the-art sound, staging, and lighting, as well as custom furniture and finishings, providing all of the luxuries associated with a permanent structure.
Once inside the hangar, guests will enjoy delicious food, bottle service, and open bars stocked with top-shelf liquor.
The experiential wonderland will also boast unique brand activations, including a futuristic display featuring the world’s first color-changing vehicle; the BMW iX Flow from BMW, signature cocktails in the Cuervo Cristalino Lounge set in a swanky airplane fuselage; an exclusive OnStage Table Lounge with complimentary bottle service from TickPick; a silent auction space hosted by Legends For Charity; an innovative putting experience from LA Golf; food offerings from Raising Cane’s and Crumbl; and many more.
Additional sponsors for the evening include Fever Tree, Rémy Cointreau, Heineken, Pepsi, Ciroc, Nutrl, and Red Bull.
“Our goal with every event we produce is to provide the most unique and memorable guest experience possible and to continue to outdo ourselves each time,” said Seth Kaplan, founder of unKommon Events.
“One way we accomplish this is by bringing in high caliber partners like Tao who are equally obsessed with this same outcome. From this year’s distinctive hangar setting to bringing in first-class performers like Zedd, we’ve leveled up once again and are excited for guests to experience everything we have in store.”
“The Tao x Maxim Big Game Experience will be a once-in-a-lifetime experience during one of the most exciting weekends of the year,” said Tao Partner Noah Tepperberg.
“Bringing together these two brands around this cultural moment just makes sense and we are excited to work with unKommon Events to take this legendary event to new heights. From the iconic performers that will take the stage, to the Catch Me If You Can decor that will transform the airport hangar, we are ready to deliver an exceptional entertainment experience.”
The Maxim Big Game Party is consistently the most sought-after party of Super Bowl weekend, playing host to the biggest names across sports, music, and entertainment, with past attendees including A$AP Rocky, Adrienne Bailon, Alyssa Milano, Anna Faris, Brie and Nikki Bella, Camille Kostek, Cardi B, Chris Evans, Dak Prescott, Dez Bryant, Diplo, DJ Khaled, Fergie, Flo Rida, Floyd Mayweather, Future, G-Eazy, Halsey, Heidi Klum, Jamie Foxx, Joe Jonas, Justin Bieber, Kevin Hart, Larry Fitzgerald, Lil Nas X, Lil’ Wayne, Ludacris, Megan Thee Stallion, Nick Cannon, Odell Beckham Jr., Patrick Mahomes, Paul McCartney, Post Malone, Saquon Barkley, Terrell Owens, Teyana Taylor, The Chainsmokers, Victor Cruz, and many more.
