Home News Strength of conviction won’t help to persuade when people disagree

Strength of conviction won’t help to persuade when people disagree

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If you disagree with someone, it might not make any difference how certain they say they are, as during disagreement your brain’s sensitivity to the strength of people’s beliefs is reduced, finds a study led by UCL and City, University of London and published in Nature Neuroscience.

Source: ScienceDaily.com