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Win Butler’s Clickhole Video Is Easily the Best Part of Arcade Fire’s Everything Now Campaign

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Any Arcade Fire fans who were put off by the sanctimonious and relentlessly arch PR campaign for the band’s new album Everything Now will find some relief in the following video. Published by the masterful internet absurdists at Clickhole, it features Win Butler in an ostensible discussion of his songwriting process. With an admirably straight face, Butler begins: “A really…