On Google’s 20th anniversary last month, we announced updates to make Google Images a more useful place to explore the web through images. One of the ways we’re doing this is by bringing Lens to Google Images. We launched Lens to help you do more with what you see. People already love using it in their camera and on their photos–to find items in an outfit they like, learn more about landmarks, and identify that cute dog in the park. Lens is a natural fit for Google Images.
Starting today, when you see something in an image that you want to know more about, like a landmark in a travel photo or wallpaper in a stylish room, you can use Lens to explore within the image.
Similar to Lens in the Google Assistant and Google Photos, Lens in Google Images identifies things within an image you might want to learn about, and shows you similar ones. When you press the Lens button in Google Images, dots will appear on objects you can learn more about.
Lens in Google Images can also make it easier to find and buy things you like online. For example, you might come to Google Images looking for ideas to redecorate your living room. During your search, you come across a couch you like in an image, but you may not know what style it is or where to buy it. All you need to do is press the Lens button, then either tap on a dot on the couch, or draw around it, and Google Images will show you related information and images. From there, you can learn more about it, or find places where you might be able to buy a similar couch.
Lens in Google Images also helps website owners by giving them a new way to be discovered through a visual search, similar to a traditional Google Search.
To start, the dots will appear on products and other objects Lens has identified, and in the coming months the dots will appear in more types of images, such as landmarks, animals and plants. You can still draw around anything you’re interested in inside of an image to get more information and see related content.
Start exploring today. Lens in Images is now live on the mobile web for people in the U.S. searching in English, and will soon be rolled out to other countries, languages and other places you use Google Images.