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Why Is Jeff Bezos on a Horse? 2018 Is Nearly Over, So Here Are Some Random Guesses

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Why is Amazon CEO and world’s richest man Jeff Bezos a cowboy now? On Monday—New Year’s Eve—the Western-themed apparel store Kemo Sabe posted a video of Bezos riding a horse right on into what appears to be the entrance of its Aspen, Colorado branch (apparently accompanied by his brother, Mark).

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