Last month, Paul McCartney unveiled the official video for Egypt Station track “Who Cares” featuring actress Emma Stone. Today, McCartney shared a clip that takes viewers behind-the-scenes at the making of the “Who Cares” video.
Paul wrote “Who Cares” about bullying. He recruited Brantley Gutierrez and Ryan Heffington to direct the video, which was shot on 65mm Kodak Film with Panavision Cameras. “My hope is that if there are kids being bullied—and there are…Maybe by listening to this song and watching this video, they might just think it’s not as bad…That it’s the kind of thing you can just stand up to and laugh off and get through,” McCartney shared when the video was released.
Both McCartney and Stone discuss their roles in the “Who Cares” video and the sentiment behind the clip. Gutierrez and cinematographer Linus Sandgren also talk about how the video came together. Watch the behind-the-scenes video on the making of Paul McCartney’s “Who Cares” video:
