Procter & Gamble said Wednesday its controversial Gillette ad targeting “toxic masculinity” was resonating with younger consumers and producing solid sales despite criticism from some conservatives and calls for a boycott. Chief Financial Officer Jon Moeller said the company was pleased at the attention surrounding the spot for the struggling shaving brand, which features images of men carousing and cat-calling at women, as well as examples of men reining in bullies and coaching children. “We’ve received unprecedented levels of both media coverage and consumer engagement in that campaign,” Moeller, said, adding that retail sales of Gillette had been stable since the ad was released January 14, while online sales had continued to grow.
