Home Tech Beware ‘Alphabeticity Bias’ When Picking Investments

Beware ‘Alphabeticity Bias’ When Picking Investments

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You already know that many of your financial decisions aren’t made rationally: Recency bias, sunk-cost fallacy and mental accounting all play major roles in how we spend, save and think about our money. A new report adds a new bias to be aware of when you’re picking investments.

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