![facts-and-stories-great-stories-undermine-strong-facts](https://utterbuzz.com/wp-content/uploads/2019/08/facts-and-stories-great-stories-undermine-strong-facts-640x360.jpg)
If someone is trying to persuade or influence others, should they use a story or stick to the facts? According to research from social psychologists, stories can increase the persuasiveness of weak facts, but actually decrease the persuasiveness of strong facts.