China boosts soft power in Pakistan via film and social media

In a small office at the Pakistani Television Corporation (PTV) headquarters in Islamabad, producers are preparing to air a video interview of a Pakistani man and his Chinese bride. The videos are the latest sign of China’s growing push to build up cultural “soft power” to complement the China Pakistan Economic Corridor (CPEC), the $60 billion infrastructure programme it has launched as part of the Asian giant’s flagship “Belt and Road” project. Over the past year, China has sent state-owned PTV and other commercial television channels a series of documentaries, dramas and other television programming for free, officials from PTV told Reuters.

Source: yahoo.com/news