Mexican President Andres Manuel Lopez Obrador took office in December promising to reduce public spending to free up more resources for the poor. Between January and August, Lopez Obrador’s government spent 88 million pesos ($4.6 million) on advertising, just 3.6% of the sum spent in the same months of 2018 by his predecessor Enrique Pena Nieto, Public Administration Ministry (SFP) data show. The reduction in government publicity, which had accounted for 10% or more of advertising revenue for many outlets, has sparked layoffs and the suspension of projects in an industry still suffering disruption from the shift to the internet.
