The holidays are a critical time of year for your stores, as shoppers stop in to get an item quickly or see it in person. Online research to find local stores continues to surge—search interest in local shops hit a record high last year, and we’re seeing 350 times more search interest in “local” + “near me” than there was 10 years ago.
When holiday shoppers are deciding where to shop–to buy items for multiple people or for last-minute gifts after shipping cutoffs have passed–how can you help them find your store?
You can do it in two ways:
Local campaigns help businesses with physical locations drive more visits to retail stores, restaurants, auto dealerships, and more. They also include new ways to promote your business on Google Maps.
If you’re a retailer, Shopping campaigns help you promote your entire ecommerce and local product inventory to drive sales across both your website and stores. Retailers should use Local campaigns to maximize store traffic and combine them with Shopping campaigns, which help you increase omnichannel reach and sales.
See our latest solutions to help advertisers with a physical presence, from big retail chains to small businesses, showcase your stores and give holiday shoppers more convenient ways to buy.
