In addition to enhancing messaging on Android with Rich Communication Services (RCS) and bringing you helpful features with Messages, we also want to provide a safer messaging experience. Today we have two new updates to share on that front.
Trustworthy business messages with Verified SMS
SMS messages help businesses share useful information with consumers, things like one-time passwords, account alerts or appointment confirmations. Yet sometimes it can be difficult to trust the identity of these messages, which are often sent from a random number. Some messages may even come from bad actors pretending to be from businesses you trust and ask for private information or link to dangerous websites—this is called phishing.
Verified SMS for Messages, rolling out today in a number of countries, will help you confirm the true identity of the business that’s texting you. The feature works by verifying, on a per-message basis, that content is sent by a specific business. When a message is verified—which is done without sending your messages to Google—you’ll see the business name and logo as well as a verification badge in the message thread.
1-800-Flowers, Banco Bradesco, Kayak, Payback, and SoFi are among the first brands to send messages with Verified SMS. Google Pay India and verification codes from Google will also be enrolled in Verified SMS. And more businesses are signing up to use Verified SMS every day.
