Presented by Grooming Playbook
Just like the captivating tale of the lost city of Atlantis, the signature cologne by Blu Atlas is magical and ahead of its time. The 100% vegan Atlantis Eau de Parfum is an evocative fragrance that bounces between notes of bright fruit, florals, and clean woods. And despite its modernity, the scent is classic and one you can keep coming back to time and time again.
Have we caught your attention yet? Read on to see our full Blu Atlas Atlantis cologne review.
The Scent
As any good top note will, the first spritz of Atlantis pulls you into the charm and wanderlust of its world. Bergamot leads the pack with its sharply tart presence that balances fruit notes with warm aromatics and spices. An ultra-fresh squeeze of lemon is the perfect breath of simplicity, bridging the complexity of bergamot with the floral, woodsy undertones of blackcurrant.
To keep things interesting, lavender and clary sage lend the fragrance a soft, sweet, and herbaceous aroma with balsamic nuances. Keeping things soft and bright, peach comes in with its honeyed, nectarous, and slightly powdery scent that sings amongst the green herbal notes. Like peach, apricot comes in lush and sweet, providing Atlantis with an edge that’s at the same time familiar and magically new.
The base of Atlantis solidifies it as a sophisticated men’s cologne. The floral notes of orris and violet add depth, while traditionally masculine notes of oak moss, ambrette seed, and musk add a richness that melts into the skin. Above all, Atlantis smells like the freshest parts of nature: bright citruses, fleshy fruits, green herbs, aromatic florals, sultry wood, and the clean smell of musk.
The Blu Atlas Mission
One of the most defining parts of Blu Atlas isn’t its fragrance but its story and how it fits into the brand’s mission. If you don’t know much about Blu Atlas, it is a clean grooming brand that focuses on creating high-quality formulas for every man’s routine.
They do so through high-impact skincare products, hair care, everyday grooming essentials, and (of course) their signature fragrance. Blu Atlas wanted to create a premium personal care brand that caters to all of your needs, from shampoo and face wash to deodorant and cologne—minus all the illegible ingredients and questionable chemicals.
Like the rest of Blu Atlas’s products, Atlantis is made entirely of clean ingredients that are scientifically proven and dermatologist tested to be efficacious. The cologne is free of parabens, sulfates, and phthalates, meaning it ticks all the boxes for industry clean standards.
Atlantis might not be the first clean Eau de parfum to hit the market, and it certainly won’t be the last; but either way, it’s a standout scent from a brand that has reaffirmed the importance of safe, intentional personal care products.
The Longevity
Atlantis is an Eau de parfum (EDP), meaning it contains around 15-20% fragrance oil. After straight perfume (or parfum), an EDP has the highest fragrance concentration, so it contains less alcohol than most cologne reviews we do and has a more pungent, longer-lasting smell than lighter fragrances like an Eau de toilette.
With this in mind, you can expect between three to twelve hours of wear from your favorite Eau de parfum, though there is some room for variation, and the lasting power of every fragrance will differ. During the course of our review of Blu Atlas’ Atlantis, we found that it falls in the average to above average range, easily lasting seven to nine hours on the skin. With this in mind, the lasting power can increase when the cologne is sprayed directly to the body’s pulse points, is layered on top of moisturizers, and is stored away from heat, light, and humidity.
What Is the Inspiration Behind Atlantis?
All good fragrances start with a vision, a story, and a main character. And Atlantis is no different. Atlantis is inspired by the sights, smells, and sensations of Bali. Picture the wild jungles and pristine beaches—the off-beaten path with adventure and wanderlust waiting around every bend. Their clean, carefully curated notes encapsulate those feelings of not knowing where you’re going but knowing that it’s going to be great. It’s for the guy who wants to feel like his most confident self, even when exploring the unknown.
Where and When to Wear It
One of the most notable aspects of Atlantis is its wearability. Yes, Atlantis is 100% for men who crave adventure and are always on the go. But it’s also a scent chill homebodies will love too. The overwhelming aroma is clean and fresh, balanced with a sweetness that blends into your skin’s own natural scent—kind of like your favorite tee shirt that has been all over the world with you and has softened through years of wear.
Atlantis is more than appropriate for daily wear, whether you’re heading to meetings or hanging out at home. Because of its adventurous nature, it’s also a cologne you can take on holidays away (no matter the climate). Atlantis definitely leans towards a spring and summer scent, though it also transitions effortlessly into the crisper, cooler months of autumn.
Personal Impression
The versatility of Blu Atlas’ Atlantis is a real win in the world of fragrance when so many other scents lock you down in a box (you’re either fruity, floral, or woody). Atlantis gives you the freedom to be whoever you want to be. You can be fresh and clean, tailored and sophisticated, without sacrificing your adventurous side that’s always down for whatever life throws your way.
So is Atlantis the best cologne of 2022? Well, the year still has a while to go, but there’s a high chance this Eau de parfum will stay at the top. If you’re in the market for a new, clean unisex scent that is stunningly fresh and refined, then yes—Atlantis is a must-buy.
