A-list celebrities and pro athletes have been known to lend their name to booze labels. Some are content to act merely as pitch people for beer and spirit companies in commercials, but more and more are using their celebrity status and personal brands to launch their own luxurious libations. There are dozens of athletes involved in alcohol brands today—here are five of our top 5 favorites:
LeBron James (NBA) – Lobos 1707 Tequila
Tequila enthusiast and NBA superstar Lebron James partnered with a family that has long been in Mexico’s liquor business for Lobos 1707 tequila. Ranked recently as the fifth best tequila in the world by Forbes, Lobos 1707 got LeBron’s attention because of the quality and the company’s core values. Arnold Schwarzenegger is also an investor.
Conor McGregor (MMA) – Proper No. Twelve Irish Whiskey
UFC star Conor McGregor founded the Jameson-rivaling Irish whiskey brand in 2018. Billed as “The Whiskey of Champions,” Proper No. 12 is a triple distilled Irish whiskey that’s ultra-smooth with hints of vanilla. It has also made McGregor even richer, as he sold off his majority stake of the brand to Proximo Spirits (which also owns other iconic Irish whiskey brands like Bushmills) for an estimated $600 million.
Terry Bradshaw (NFL) – Bradshaw Kentucky Straight Bourbon Whiskey
Former Pittsburgh Steelers quarterback and TV sports analyst Terry Bradshaw launched his own brand of Kentucky bourbon whiskey in 2020. The four-time Super Bowl champ and two-time Super Bowl MVP, known as the “Blonde Bomber,” collaborated with Silver Screen Bottling Company (known for bottling other celebrity alcohols) for a whiskey that is as unique as the iconic player.
Dwayne ‘The Rock’ Johnson (Wrestling) – Teremana Tequila
When former WWE star Dwayne ‘The Rock’ Johnson launched his own tequila brand in 2020, it quickly became one of the most sought-after celebrity alcohol brands. Johnson’s Teremana Tequila is a small batch tequila made in the Jalisco Highlands of Mexico. As a fan of tequila, Johnson has said he was committed to working with people who cared about the quality of the product distilled it the old-school way.
Mario Andretti (Formula 1) – Andretti Winery
Likely one of the greatest drivers in the history of motorsports, Mario Andretti opened his very own winery when he retired. Initially, his winemaking began as a hobby in 1996 after he bottled a vintage to commemorate his retirement two years earlier. Later, he purchased a vineyard and winery in Napa Valley, California and built his own Tuscan-themed winery. His wines have been winning awards ever since.
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