at Opus Beauty
using Unite Hair
Makeup: Anthony Merante
at Opus Beauty
using Nars Cosmetics
Production: Jessica Athanasiou
Maxim will celebrate the November/December 2022 issue featuring cover star Ava Max with the hottest party of this year’s Art Basel Miami Beach.
On December 3, Maxim will transform Hyde Beach at the SLS South Beach into a chic outdoor lounge for the art world’s most influential trendsetters and fans.
Guests will be treated to an exclusive experience, amazing talent, thirst-quenching mixology courtesy of event partners 1800 Tequila and Wildlilly, and unique brand activations—all during an an epic evening of unapologetic fun.
Maxim’s 2021 Art Basel Miami Beach bash featured an appearance by Cardi B and offset, as well as custom works by New York-based artist Ryan Keeley (@keeley_studios), who has worked with the likes of Kendrick Lamar, Lauryn Hill, Gary Clark Jr., Westside Gunn, Google, Hermes and more.
For this year’s event, Maxim and Hyde Beach have once again partnered with Keeley to curate an immersive art experience. Keeley will create a custom artwork live in front of the event’s bustling crowd.
Maxim would like to give special thanks to event partners including Hyde Beach, sbe, MADE, and VIP Nightlife. See all the details below:
Maxim Art Basel Miami Party | Hyde Beach
When:
Saturday, December 3
10 p.m. – 2 a.m.
Where:
Hyde Beach at SLS South Beach
1701 Collins Ave
Miami Beach, FL 33129
Tickets:
Media
9:45 p.m. Carpet Call Time
All media must be credentialed. Interviews will be available on the red carpet only. Media must RSVP in order to attend.
ABOUT MAXIM:
Maxim is a luxury lifestyle brand with a voice that is aspirational and inspirational. Maxim publishes 11 editions distributed in 75 countries. Maxim celebrates the best of the best by covering the most beautiful women in the world, exotic destinations, supercars, as well as self-made business titans and superstar athletes. Check out www.maxim.com and @maximmag on social media.
ABOUT MADE:
For over 20 years, MADE has been the premier name in Los Angeles nightlife entertainment. In a complex industry, MADE has maintained market dominance through a combination of constant evolution. MADE’s event promotions fortify the success of every notable local operator, all while blazing trends with pop-ups, block parties and cultural partnerships. MADE flexes its digital footprint and asset execution with the best, but the company’s distinctive strength rests on a foundation of personal relationships. Before you could swap a handshake out with a tweet, MADE built a vast network of athletes, artists and tastemakers. These bonds flourish over time as top tier patrons follow the brand through years of social trends and events.
ABOUT SLS HOTELS & RESIDENCES:
SLS is the home of an extraordinary experience coupled with a playful ambiance. Culinary artistry, theatrical interiors, subversive design touches and unexpected indulgences are at the heart of every SLS property. Collaborations with leading developers, architects, designers and chefs allow SLS to continue anticipating, innovating and shaping the future of luxury lifestyle living. With seven properties in Beverly Hills, Miami, Bahamas, Cancun, and Dubai, SLS is set to open two additional properties in Puerto Madero, Argentina and Scottsdale by 2023. SLSHotels.com. SLS is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Formed in 2021, Ennismore is a joint venture with Accor, which holds a majority shareholding. ennismore.com
ABOUT VIP NIGHTLIFE:
The VIP Nightlife collective launched in 2018. The ambitious production company produces elite events in over 30 major U.S. & Canada markets. VIP Nightlife focuses on high demand holiday events, nightlife, & day life experiences on key holidays: New Year’s Eve, Halloween, Memorial & Labor Day Weekends, and July 4th. Not to mention, It’s most experiential product: yacht parties coined by its unique brand, Pier Pressure®. The VIP Nightlife of Sites including, VIPnightlife.com, ClubZone.com, & PoolParties.com, and 100s of others boast over 10 Million Annual Visitors. The Collective acclimates nearly a million email subscribers, and a half million combined social media followers via: Facebook, Twitter, and Instagram. Which is why, less than 5 years later; VIP Nightlife events stand out amongst the crowd. No one is left second guessing which party to attend when VIP nightlife throws the best events in the city.
ABOUT 1800 TEQUILA:
1800 Tequila, the world’s most awarded tequila and the #1 premium tequila brand in the US, is made with 100% blue Weber agave harvested at its peak in Tequila, Mexico. Named after the year of origin, 1800 Tequila has never wavered from its original formula and distillation process. Now, as the best taste in tequila, 1800 Tequila has reached category leadership through its liquid superiority, deep-rooted Mexican heritage and culture-driving collaborations with musicians and artists. The iconic bottle is also recognized for its trapezoidal shape, reminiscent of the centuries-old Mayan stone pyramids found throughout Mexico. Please visit 1800Tequila.com to learn more about the 1800 Tequila portfolio: Blanco, Coconut, Reposado, Añejo, Cristalino, Milenio, Colección and The Ultimate Margarita. Trademarks owned by JC Master Distribution Limited ©2022 Proximo, Jersey City, NJ. Please drink responsibly.
ABOUT WILDLILLY: Wildlilly is the newest brand under the Blended Estates portfolio, created by sisters Shera and Maxime Kaan-Lilly and founded by New York financier and venture capitalist Keith Glickman. Wildilly was aptly named by combining the sisters’ wild and free spirits with their last name. Already well known as two of South Florida’s premier realtors, Shera and Maxime are no strangers to building a successful business from the ground up. Then came the idea for Wildlilly. They found that they enjoyed drinking their red wines chilled to stay cool in the tropical heat. They soon realized they weren’t the only ones who preferred to chill down reds and that a majority of young and sophisticated consumers were seeking a refreshing alternative to whites and rosés.
