Geographic sorting along ideological lines is on the rise. U.S. counties and regions differ in political ideology. But do they differ in personality as well? Further, are people who ‘fit’ their communities healthier, happier, or more highly achieving than those who do not? A new study reveals communities are diverse in terms of personality as well as demographics, and having like-minded people in one’s community is associated with positive outcomes such as higher well-being, engaging in healthful behaviors, and attaining higher levels of schooling relative to their parents.