![3bd244a6a7575afc8424220e538f6348 3bd244a6a7575afc8424220e538f6348](https://utterbuzz.com/wp-content/uploads/2023/10/3bd244a6a7575afc8424220e538f6348.jpg)
YouTube appears to be stepping up its long war on ad blockers this week. The creator of SponsorBlock, a crowdsourced ad blocker, posted a tweet on Wednesday claiming YouTube is experimenting with server-side ad injection. This would inject ads directly into a video’s stream, and render many ad blockers useless.