George Steel, a new NYC based project released his debut hyper-pop single, “Not A Cowboy” on August 23.
The project is a collaborative effort of Michael Quint of Font and Ernesto Grey of Farmer’s wife. The first single off the Steel album is accompanied by a music video directed by Blake Nelson of Font. The video features a washed-up Steel walking around the city in reference to the ending of Claire Denis’s 1999 film, Beau Travail.
In his upcoming album, Desires On The Range, Steel uses political and religious titles like “The Next Great American President” and “Sunday Service” to play into his aesthetic of a patriotic cowboy club rat. His music is described as Avante-Garde ketamine-pop. His songs mix traditional country instruments with repetitive loops and absurdist lyrics to embody his character. He uses distorted vocals and synths and samples to create his hyper, theatrical album.
Not A Cowboy has more of an 80’s new wave sound. The single starts out intense with harsh vocals but softens with an upbeat chorus and production.
Quint’s staccato voice embody Steel. He has taken the character to live performances around Brooklyn. So far, he’s performed with bands such as the Night Traders and The Melancholy Party.
To keep up with new music and Steel’s performances, you can follow Steel on Instagram @georgesteelusa
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