![the trademark tug of war over demure shows a massive meme power shift](https://utterbuzz.com/wp-content/uploads/2024/08/the-trademark-tug-of-war-over-demure-shows-a-massive-meme-power-shift-640x480.png)
Going back to the days of “on fleek,” creators have had a hard time benefiting from their memes. TikTokker Jools Lebron is poised to change that.
Going back to the days of “on fleek,” creators have had a hard time benefiting from their memes. TikTokker Jools Lebron is poised to change that.