Home Current News McDonald’s new big burger is called the Big Arch. Branding experts say...NewsCurrent NewsMcDonald’s new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.August 2, 20246FacebookTwitterPinterestWhatsApp mcdonalds new big burger is called the big arch branding experts say the name makes it sound superior to its rivals Source: yahoo.com/news