Shortly after wrapping up their 2024 Australian tour, Iron Maiden have defiantly come out against the wallet-busting new trend of dynamic ticket pricing.
If you’re unfamiliar with the concept, dynamic ticket pricing is a strategy used by event organisers, allowing ticket prices to fluctuate based on demand. The price tag on a ticket can increase or decrease in real time depending on a whole bunch of market factors, including the popularity of the artist and how many people want tickets.
“There will be no dynamic ticket pricing”
The model is currently causing some huge headaches for Aussie Green Day fans, with presale tickets soaring as high as $500 apiece under Ticketmaster’s dynamic pricing. There are also reports that both Oasis and Metallica will also use it for their forthcoming Australian tours which are both expected to be announced soon (read about ’em here and here).
However, it seems Iron Maiden fans won’t have to suffer the associated price gouging next time the band makes their return down under, with the metal legends announcing that they will not be using dynamic pricing for their next world tour.
“There will be no dynamic ticket pricing for the 2025 Run For Your Lives tour,” they posted on X (formerly Twitter), adding that tickets for their new UK dates will also have resale prices capped at face value, preventing fans from being hit with crazy fees as the tour gets closer.
“Ticket resale in the UK will be capped at face value and won’t open until much closer to the start of the tour,” Maiden added. “As always, we urge fans to only purchase tickets from approved outlets.”
What legends.
It looks like dynamic pricing will continue to be a subject of big debate within the music industry, particularly in light of the current economic crisis.
Figures like KISS’s Gene Simmons have defended it as a simple matter of “supply and demand”, while elsewhere UK pop-rock star Yungblud has become so fed up with ticket prices being so inflated, that he recently launched his own affordable festival in the UK so that kids from low socio-economic backgrounds wouldn’t miss out.
Further Reading
11 Reasons Why Iron Maiden’s Bruce Dickinson Is The Chuck Norris Of Heavy Metal
Iron Maiden Feature On New Royal Mail Postage Stamps In The UK
Iron Maiden Announce 2024 ‘Future Past’ Australian Tour
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