The American Cancer Society has announced their nationwide Rock The Pink end-of-year fundraising lineup, raising money for breast cancer recovery and research through exclusive raffles, merchandise, and tickets from fan favorite musicians and venues.
The leading cancer-fighting organization with a vision of ending cancer as we know it, the American Cancer Society has dedicated themselves to making real change for over 100 years. Founded by 10 doctors in New York City, the ACS has grown into an organization that has contributed to the 33% drop in the overall cancer death rate in the United States.
Record breaking and innovating in every way, the ACS has proven time and time again their unwavering dedication to reducing cancer’s presence in the world through their own contributions and organized community efforts- just like their Rock the Pink campaign.
A donation and volunteer based initiative, Rock the Pink brings the music community into the fold of breast cancer advocacy and research efforts. With a lengthy list of bids, raffles, and more, every dollar donated through the Rock the Pink campaign goes directly to the ACS’ efforts in propelling breast cancer research forward, improving early detection and prevention capabilities, and promoting lifesaving patient support- leading to an astounding $40 million raised since the project’s inception.
This year has already been a great success for Rock the Pink, as October 16 marked the “Rock The Pink Gala” hosted by Al Schnier and Vinnie Amico of moe. alongside Joel Cummings of Umphrey’s McGee and Marc Brownstein of the Disco Biscuits in Port Chester. Over the course of the evening over $17,000 was raised that included an online auction, a hang with the band, and two sets of special “pink” inspired songs.
“This is an important cause to me because I’ve lost too many people who are dear to me to cancer. Awareness as well as funding for prevention and treatment are absolutely necessary. I truly believe that together, we can beat this.”
– Jim Loughlin, moe.
The excitement isn’t over yet, however. Names like Billy Strings, The Revivalists, Maggie Rose, Spafford and more are joining moe., Umphrey’s McGee, the Disco Biscuits, Andy Frasco & the U.N., and Doom Flamingo on stages across the country in partnership with the ACS to support and fundraise breast cancer initiatives.
Each act has put a personal spin on their advocacy efforts, ranging from wearing and playing pink clothing and instruments to including specialized incentives on their donation page- including but not limited to limited-edition merchandise, signed items, VIP ticket raffles, meet and greet and backstage hangout opportunities, and more. To find out what your favorite acts and venues are offering, check out the Rock the Pink donation page and help save lives with your donation here.
To learn more about breast cancer prevention, treatment, and advocacy and what the American Cancer Society is doing to take strides towards a cancer-free future, visit their website here.
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