New data suggests that competition from at-home stationary bike company, Peloton, may have had a greater impact on SoulCycle bookings than last summer’s boycott.Recode reports that data from Earnest Research, which analyses web searches and credit and debit transactions, shows stationary bike company SoulCycle suffering its biggest ever year-on-year sales declines in the last week of December and the first weeks of January. This coincides with a surge in interest in rival Peloton over the holiday period.
